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A future in Marketing
By Jennifer Bailey
A career in marketing means to understand what the customer needs and then provide it – the job of marketing goes beyond the marketing department. Like the author Simon Sinek says: “People don’t buy what you do, they buy why you do it".
Ultimately, they buy you. Do you build rapport with people quickly? Are you trustworthy? Genuine? Passionate? Creative? A visionary? Have astute critical thinking skills? Do you have fantastic follow-up skills and get things done quickly?
In marketing, you connect to people and work with them in a way that leaves them better than they were before meeting you. You are then able to get them where they want to go in their business by generating vision and value to them.
More specifically, the foundations of marketing involve: Researching and determining the customer needs and product development, communication plans and delivery of products and services to both current and potential customers, planning where to market and where to set pricing and understanding international markets and cultures as needed.
Ultimately, marketing is not just a job, but a crucial function of any given business. A degree in marketing helps you develop the tools you need to create an environment where your objectives are supported through market research, design and maintenance in every aspect of the organization to satisfy your target audience's needs.
A degree in marketing prepares you for careers in the marketing world. Worth noting is marketing degree programs combine the math and stats courses of an accounting degree with the organizational focus of a business major, plus the human behavioral studies of the liberal arts. Of course, there are also web-based and e-commerce marketing principles to master. It is a very well rounded degree program.
The majority of marketing professionals work in sales as an entry point but may also find work in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments and customer relationship management. There are also career opportunities in nonprofit organizations such as ministries, charities, arts and culture, community economic development, education, environment, foundations, government, health care, international aid and social services.
Most large firms will expect at least a bachelor's degree for professional positions and an MBA for management careers.
A brand or product manager oversees the marketing responsibilities for a particular type of product. It can be a challenging and well compensated career and generally won't require a lot of overtime or travel. It's also a very competitive field so a bachelor's degree would be a minimum prerequisite.
As a sales manager, you would supervise a sales force including establishing territories and quotas, recruiting and hiring and training.
Advertising managers can choose either the business side of advertising which would be in account management or account planning or the creative side, where one would create ads or work in media planning and production.
Marketing managers can often oversee several departments working to determine market demand, maximizing profits through pricing and distribution strategies and direct promotion efforts.
Another arm of the marketing field is in public relations. In this area you would have a similar goal but use different techniques. You would be in charge of projecting and maintaining a positive image for the organization or client you work for.
As you can see, this field has much to offer those who are relational, passionate and driven.