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Articles on Marketing:
   Major in Marketing
   A future in Marketing

Major in Marketing

Article by Rachelle Wiggins

Whatever work God has allotted to you for this day, year, or decade, do it for His glory with the zeal and diligence that is granted to us through the Holy Spirit. ~Cristos Makridis

Marketing is all around us. Every perceivable space—from the family room TV screen to the car in the neighboring lane to our friend’s t-shirt to the website on our Iphone—is up for grabs when it comes to creating product perception. In its most basic form, marketing is about selling a product to a target audience.  Interested in everything from branding to consumer behavior, from pricing theory to promotion of a product, from digital advertising to distribution of goods, a marketing major will learn how to identify market segments, estimate demand and set competitive prices. With a 14% projected job increase over the next few years (nearly double the average job projections), marketing exists worldwide and shows no sign of slowing down!

So what skills and traits are needed in order to be a successful marketing major?  At the top of the list is creativity! There is no end to the amount of brainstorming needed in order to successfully move a product or service from earliest concept into the hands of a satisfied consumer. For someone with an inventive bent, a marketing career may potentially offer a practical, applied area of ongoing artistic expression. In addition, it is important to be able to think critically and solve problems since much of marketing involves analyzing complex data which must then be translated into accessible and appealing ideas, so good communication skills (including verbal, written and listening skills) are a must. Much of marketing is teamwork; therefore, strong interpersonal abilities are needed, as well as time management skills. It also helps to be someone who enjoys working with all forms of media and to have an interest in psychology and how people think.

Some of the general classes you may take for a marketing major include public speaking, business writing, computer science and psychology. Once you get further into your major you will begin taking more business-related classes such as:

  • Corporate Finance
  • Global Marketing
  • Market Research
  • Logistical Strategies
  • Public Relations
  • Marketing Management

A marketing major allows you to go on for further education but also prepares you for a large number of career options. Some of these include:

  • Marketing Research Consultant/Analyst—conducts research and makes recommendations to an organization about marketing campaigns and strategies to improve sales
  • Social Media Specialist—responsible for a company’s online customer interaction; in tune with the brand image of a company as well as core audience values; may coordinate efforts with a marketing team
  • Advertizing associate—works on brand campaigns and product announcements; may secure spots on TV or radio 
  • Marketing manager—a go-between for market research analysts and advertising teams; works to identify customer demands, helps to set prices and promotional strategies
  • Promotional manager—works with sales teams and market research analysts to set incentives, discounts and promotions

Perhaps God has given you a drive for connecting producers and consumers. If you are a natural networker with a gifting in creative thinking and persuasive sales abilities, then a major in marketing could be the next step He has planned for you!