Christian Marketing Colleges

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Major in Marketing at a Christian College

Article by Rachelle Wiggins

"Whatever work God has allotted to you for this day, year, or decade, do it for His glory with the zeal and diligence that is granted to us through the Holy Spirit." ~Cristos Makridis

Marketing is all around us. Every perceivable space—from the family room TV screen to the car in the neighboring lane to our friend’s t-shirt to the website on our Iphone—is up for grabs when it comes to creating product perception. In its most basic form, marketing is about selling a product to a target audience.  Interested in everything from branding to consumer behavior, from pricing theory to promotion of a product, from digital advertising to distribution of goods, a marketing major will learn how to identify market segments, estimate demand and set competitive prices. With a 14% projected job increase over the next few years (nearly double the average job projections), marketing exists worldwide and shows no sign of slowing down!

So what skills and traits are needed in order to be a successful marketing major?  At the top of the list is creativity! There is no end to the amount of brainstorming needed in order to successfully move a product or service from earliest concept into the hands of a satisfied consumer. For someone with an inventive bent, a marketing career may potentially offer a practical, applied area of ongoing artistic expression. In addition, it is important to be able to think critically and solve problems since much of marketing involves analyzing complex data which must then be translated into accessible and appealing ideas, so good communication skills (including verbal, written and listening skills) are a must. Much of marketing is teamwork; therefore, strong interpersonal abilities are needed, as well as time management skills. It also helps to be someone who enjoys working with all forms of media and to have an interest in psychology and how people think.

Some of the general classes you may take for a marketing major include public speaking, business writing, computer science and psychology. Once you get further into your major you will begin taking more business-related classes such as:

  • Corporate Finance
  • Global Marketing
  • Market Research
  • Logistical Strategies
  • Public Relations
  • Marketing Management

A marketing major allows you to go on for further education but also prepares you for a large number of career options. Some of these include:

  • Marketing Research Consultant/Analyst—conducts research and makes recommendations to an organization about marketing campaigns and strategies to improve sales
  • Social Media Specialist—responsible for a company’s online customer interaction; in tune with the brand image of a company as well as core audience values; may coordinate efforts with a marketing team
  • Advertizing associate—works on brand campaigns and product announcements; may secure spots on TV or radio 
  • Marketing manager—a go-between for market research analysts and advertising teams; works to identify customer demands, helps to set prices and promotional strategies
  • Promotional manager—works with sales teams and market research analysts to set incentives, discounts and promotions

Perhaps God has given you a drive for connecting producers and consumers. If you are a natural networker with a gifting in creative thinking and persuasive sales abilities, then a major in marketing could be the next step He has planned for you!

 

 

A Future in Marketing

By Jennifer Bailey

A career in marketing means to understand what the customer needs and then provide it – the job of marketing goes beyond the marketing department. Like the author Simon Sinek says: “People don’t buy what you do, they buy why you do it".

Ultimately, they buy you. Do you build rapport with people quickly? Are you trustworthy? Genuine? Passionate? Creative? A visionary? Have astute critical thinking skills? Do you have fantastic follow-up skills and get things done quickly?

In marketing, you connect to people and work with them in a way that leaves them better than they were before meeting you. You are then able to get them where they want to go in their business by generating vision and value to them.

More specifically, the foundations of marketing involve: Researching and determining the customer needs and product development, communication plans and delivery of products and services to both current and potential customers, planning where to market and where to set pricing and understanding international markets and cultures as needed.

Ultimately, marketing is not just a job, but a crucial function of any given business. A degree in marketing helps you develop the tools you need to create an environment where your objectives are supported through market research, design and maintenance in every aspect of the organization to satisfy your target audience's needs.

A degree in marketing prepares you for careers in the marketing world. Worth noting is marketing degree programs combine the math and stats courses of an accounting degree with the organizational focus of a business major, plus the human behavioral studies of the liberal arts. Of course, there are also web-based and e-commerce marketing principles to master. It is a very well rounded degree program.

The majority of marketing professionals work in sales as an entry point but may also find work in advertising agencies, PR firms, corporate marketing, marketing research, brand management sales and retailing departments and customer relationship management. There are also career opportunities in nonprofit organizations such as ministries, charities, arts and culture, community economic development, education, environment, foundations, government, health care, international aid and social services.

Most large firms will expect at least a bachelor's degree for professional positions and an MBA for management careers.

A brand or product manager oversees the marketing responsibilities for a particular type of product. It can be a challenging and well compensated career and generally won't require a lot of overtime or travel. It's also a very competitive field so a bachelor's degree would be a minimum prerequisite.

As a sales manager, you would supervise a sales force including establishing territories and quotas, recruiting and hiring and training.

Advertising managers can choose either the business side of advertising which would be in account management or account planning or the creative side, where one would create ads or work in media planning and production.

Marketing managers can often oversee several departments working to determine market demand, maximizing profits through pricing and distribution strategies and direct promotion efforts.

Another arm of the marketing field is in public relations. In this area you would have a similar goal but use different techniques. You would be in charge of projecting and maintaining a positive image for the organization or client you work for.

As you can see, this field has much to offer those who are relational, passionate and driven.