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A Future in Communications
By Amber Gragert
Presidential speech writer, James C. Humes, once said, “The art of communication is the language of leadership.” In choosing communication as your major you are in turn choosing to learn everything there is to know about effectively leading by way of communication; this has become the very framework of a wide and diverse array of industries.
In a world driven by every form of communication at the click of a button - the goal is no longer to reach the world with a message, but to reach the right audience with the right message. Majoring in communications tends to be a popular major due to its ability to continue into high-profile specialties. For example, it is the perfect foundation if your career aspirations are in fields like broadcasting, business administration, consulting, human resources, journalism, public relations and politics. Can you picture yourself managing office of staff - giving written and oral presentations or maybe recruiting and training staff? Or even perhaps you see yourself somewhere in media - typing up witty and brutally honest articles on today's news? There are even communication majors taking law offices by storm as extremely capable legal secretaries and paralegals. If you can see yourself in any of these settings then get ready to step into the world of communications.
In addition to several different communications courses you should expect to also take classes like: Anthropology, Computers, Digital Technology, News Writing and Reporting, Psychology, Public Speaking, Sociology, and Statistics. All of these courses cultivate a sharp and aware mind - ready to exercise keen communication skills in many industries. This pairs well with a mind that is likely already especially media savvy and has a fresh perspective on current world events.
In class studies are necessary, but extracurricular activities and internships can be equally beneficial to your future career. Join your school's debate team or another club, snag an internship at a consulting firm, or become a peer tutor. The point is that through internships you will develop heightened awareness of how people relate to others, how to pick up on subtle nuances in everyday communication; and then use those insights to very specifically reach that audience with your message, information, or product of choice. You will also learn to become a well versed and persuasive public speaker, you will gain invaluable knowledge on research and marketing techniques, and perhaps become a social media guru of sorts. These are all skills and qualities that potential employers find to be an asset.
This is a hot and steadily expanding line of study and work. With such a flexible degree you could be an asset in a career in a wide variety of industries, but a straightforward communications degree would easily be hugely beneficial in and of itself.